Introducing a true comparison service for professional financial intermediaries and their clients

Introducing a true comparison service for professional financial intermediaries and their clients

What Compare

(PRWEB UK) 27 September 2012

Following FSA authorisation and successful launch of the What Insure intermediary platforms in January 2011, What Group are extremely proud to announce the launch of What Compare, a highly innovative and brand new service for financial intermediaries to offer their clients that provides true product comparisons across general insurance, leisure and lifestyle products – everything from Buildings and Contents insurance to Motor Breakdown cover.

The development of What Compare was driven by three concurrent factors. First, the impending impact of RDR and the need for advisers to seek out and provide, greater value within their client portfolios. Second, the increasingly aggressive activity of existing price comparison websites (PCWs) encroaching into adviser’s traditional client service areas. Third, the output of the 2010 FSA Thematic Review of the price comparison websites, which highlighted concerns with customer eligibility and the transparency of their business models.

It was clear that advisers needed to combat the PCWs and clients needed a more transparent and client friendly service that provided them with trusted brands in a clear and true comparison model. What Compare is the first product comparison website designed specifically for professional advisers to provide to their clients, providing a true comparison service designed to be driven by individual client’s needs, not just price.

After an extensive period of development and following a successful pilot with a small number of financial advisers and their clients What Compare is now available to all professional financial intermediaries.

Neil Harkin commented ‘’Whilst What Insure was designed to be used by advisers already actively offering advised general insurance services to their clients, What Compare is designed for those many advisers who perhaps haven’t engaged in general insurance previously but who are aware of the opportunity and the added value of providing this service to their clients. What Compare is an introduced only, non-advised, passive and recurring income solution for those advisers who want to broaden their offer to clients with minimal administration. This then provides them with more time to focus on the really important aspects of service provision.”

Harkin added, “Furthermore, advisers are having to critically assess their services and decide on an advised or non-advised approach for their clients, whilst continuing to add greater value to those relationships. Therefore What Compare is a great added value service to offer, particularly following a client segmentation exercise. Additionally, as an introduced only service, the client transacts in their own capacity.”

What Compare offers advisers a simple and low cost opportunity to earn passive revenue as well as offering real tangible value to clients. Advisers receive an introductory fee for every product and service their clients purchase from the site at new business and renewal for the lifetime of the product.

Using the findings and recommendations of the 2010 FSA Thematic Review, the design of the What Compare site and in particular the customer journey, has been critical to creating a genuinely transparent and TCF environment. This not only delivers a rich source of generic product information and help text that empowers the client to select and build the right product and cover for their individual circumstances, but also offers products from market leading providers.

Gregg Taylor, ‘’Given the increasing amount of direct marketing activity driven by the current comparison websites now attacking the wider FS market, the need for financial intermediaries to offer this functionality and TCF service to their clients is ever more pressing, which is why we believe that the launch of What Compare is perfectly timed. What Compare has a very clear no cross sell agreement with product providers protecting the intermediary client relationship.’’

What Compare

26th September 2012

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House Insurance Comparison Our intention is to give you the very best and latest information about house insurance comparisons. Visit our website for information and articles!

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Get a House Insurance Comparison Using an Online Broker

Article by rhea kaiser

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Stride Limited Launches Insurance Comparison Site for Landlords

Stride Limited Launches Insurance Comparison Site for Landlords


(PRWeb UK) September 29, 2009

Stride Limited, a respected name with over 30 years experience within the property insurance market, today launches its new online quote process, which allows landlords to compare and buy property insurance online at

The new site, a rarity amongst other commercial insurance brokers, has been developed by Stride Limited after recognising a gap in the market for a comparison website for landlords property insurance.

Claire Wilson, Commercial Development Manager, Stride Limited says of the new site:

“When we buy our personal lines insurance, we are used to being able to choose from an array of insurers. Our aim has been to emulate this; our clients can now visit our website and we will check cover details and prices from our panel of leading commercial insurers. Landlords are able to insure a portfolio of up to 5 properties online. This simplifies what has historically been an arduous process, having to visit many different websites or ring round brokers for quotes. Crucially, our clients are able to make an informed decision about the policy they are purchasing and make sure that it is the most suitable for them.”

With the deluge of so-called “unplandlords” or “accidental landlords” hitting the UK property market over the last year, the need for affordable property insurance for landlords will increase.

David Salusbury, Chairman of the National Landlords Association (NLA) recently commented of the phenomenon:

“People still need a roof over their heads. We hear that rental demand will remain strong, although there is anecdotal evidence that rents being achieved are reducing, and we hear of more property coming on to the market as a result of the so-called accidental landlords who are unable to sell their property and have decided to rent it out.”

It seems as though Stride’s endeavours have come at the right time. With more people looking for buy-to-let property insurance, a fresh approach to broking and ease of purchase has never been more essential.

In fact, Stride’s forward-thinking approach has already raised a few eyebrows in the Buy-to-Let industry. The scale of the website development has seen Stride short listed for the ‘Innovation’ and ‘Insurance Services’ categories at the ‘Landlord & Buy-to-Let Awards 2009’; the ‘Oscars’ of the industry.

Oliver Romain, head judge for the Awards and editor of Landlord & Buy-to-Let magazine, the leading magazine for the residential letting sector, says:

“We’ve had a terrific response and Stride Limited has done brilliantly to get short listed. The private rental sector gets a tough time in the media, however, the vast majority of people have a positive experience and it’s great that we have the opportunity to recognise and reward the best in the industry”.

Richard Lovegrove, Managing Director at Stride notes that despite recognition and early success in the launch, complacency in this market is not an issue:

“Stride have been successful in the commercial and residential property insurance market for many years; we have always strived to provide a fantastic service so we won’t be resting on our laurels. There are a still a large number of new landlords out there that require assistance when it comes to getting insurance for the first time and we have the experience and range of policies to meet their needs.”

It is important that landlord’s assets are fully protected to ensure that there are no unwanted hiccups in running their business and Stride can help. By offering high levels of service combined with competitive prices, Stride delivers the complete insurance package for landlords. This is now available online at: or by phone on 0800 840 6699.

Notes to editors:

1.             Stride Limited offers insurance cover for a wide range of commercial property such as blocks of flats; high value housing and let properties.

2.             Stride Limited is an independent insurance broker established on the South Coast since 1973. In addition to operating commercial insurance broker Stride, Stride Limited also trades as Computer Quote, now selling motor; home; van; pet & travel insurance by phone and online via

3.             Stride has a total Gross Written Premium (GWP) of £15 Million and employs over 55 staff.

4.             For more information contact:

Richard Lovegrove

Managing Director, Stride Limited


Tel: 023 9224 8761

Mob: 077 3606 9151

Fax: 023 9224 8769

Jonathan Walker

Marketing Director, Stride Limited


Tel: 023 9224 8730

Mob: 079 7035 4202

Fax: 023 9224 8769

Stride Limited t/a Computer Quote Registered in England No. 1122247.

Registered Office: 101 London Road, Cowplain, Hampshire PO8 8XJ.

Stride Limited is authorised and regulated by the Financial Services Authority.



Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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